Action is hope, unleashed.

Every day, we come to work and think: how can we inspire people to act? And how can those people, in turn, act in a way that inspires others to do the same?

Action isn’t possible for all of us, all the time. But if you have the energy to do some good today, and inspire some good in others, then join us. We have a lot of work to do. 


Join the fight against illegal wildlife trafficking so that animals can remain #ForeverWild.

The Forest is Calling

It costs the environment a lot to make your cell phone. Take the pledge to recycle your phone and help save endangered species.

Ivory-Free Canada

There is still no federal ivory ban in Canada. Help us raise awareness and eradicate this practice once and for all. 

If we do not do something to help these creatures, we make a mockery of the whole concept of justice.

Dr. Jane Goodall

More Ways to Act

Use Our Resources

Take advantage of our library of educational and inspirational resources to spark action in your community. 

Start a Fundraiser

If you’re not in a position to donate (we totally understand!), consider using your time and energy to raise critical funds for the Jane Goodall Institute of Canada.