Given all the damage we’re doing to our planet as a species, helping our planet as individuals can feel overwhelming.

But as our founder Dr. Jane Goodall tells us, we all make a difference every single day, whether we know it or not. And we have to decide what kind of difference we’re going to make.

So the 8×8 Challenge, in honour of Dr. Goodall’s 88th birthday, helps us all integrate positive change-making into our everyday lives. Commit to 8 small actions a week for 8 weeks, and watch as they add up to an enormous amount of good. If we all did it…imagine the world we could build. 

How to Commit to the Challenge:

  1. Text us at X with the message 8x8CHALLENGE. Or message us 8x8CHALLENGE on Facebook Messenger or through Instagram DMs.
  2. You’ll be sent your first week of actions.
  3. Once you’ve completed them, we’ll message you with a thank you gift, and you’ll receive your next set of actions on Sunday.
  4. Wash, rinse, repeat for 8 weeks.
  5. *Don’t worry – our chatbot walks you through the whole process so all you have to do is take action!

Join us. And turn hope into action.

Help us get to 88,000 actions!

If 1,3000 people commit to the Challenge, we’ll reach 88,000 actions taken for animals, people, and the environment. And Jane’s birthday wish will come true. Join us today.

Choose Your Platform

Facebook Messenger

Head to Facebook Messenger and send The Jane Goodall Institute of Canada a message that says 8x8CHALLENGE. We’ll take it from there!

Instagram DMs

Head to Instagram and DM The Jane Goodall Institute of Canada a message that says 8x8CHALLENGE. We’ll take it from there!

SMS Text Messages

Text The Jane Goodall Institute of Canada at X with a message that says 8x8CHALLENGE. We’ll take it from there!

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As the world comes together for COP15, we send our encouragement and gratitude to all the compassionate organizations and advocates who are working tirelessly to protect the world’s biodiversity. We urge the leadership of all countries to uphold your commitments and adopt a robust post-2020 Global Biodiversity Framework. Our descendants are counting on us.  Biodiversity […]