Campaigns Forever Wild Trafficking in great apes and other animals is a global criminal enterprise that’s pushing our most endangered species to the brink of extinction. And a big part of the problem? Social media. The #ForeverWild campaign calls attention to the crisis – but importantly, it calls on social media users to be part of the solution. Social media can be a marketplace for illegal wildlife. When we “like” certain images, it can actually make that marketplace more visible, even when we think we’re supporting friendly animal content. Knowing the difference between harmful posts and helpful posts, and knowing how to report bad actors, helps limit the spread of illegal wildlife trafficking. Harmful Social Media and Illegal Wildlife Trafficking Dos and Don’ts of Great Ape Imagery Never share or like photos of chimpanzees or other great apes dressed in human clothes. Never share or like photos of chimpanzees or other great apes ‘smiling’ or posing for selfies. Never share or like photos of chimpanzees or other great apes performing for entertainment. Flag or report imagery on social media that violates these guidelines. Take Action 1. Take the Forever Wild Pledge This pledge commits you to flagging harmful animal content on social media, and only liking and sharing images that protect and honour animals of all species. Join us in our fight to keep wildlife #ForeverWild. Take the Pledge 2. Download and Share the #ForeverWild Social Pack We all have the power to choose to spread education and awareness online. The pack includes graphics for Facebook, Twitter, and Instagram that educate your audiences about how to report harmful animal imagery. Tag @janegoodallcan to join our public campaign. Inspire action in your network! Download the pack 3. Explore Our Imagery Guidelines Sharing inappropriate images of great apes (chimpanzees, gorillas, orangutans and bonobos) impacts the welfare of these endangered species and fuels the illegal wildlife trade. Follow our guidelines to do your part to protect chimpanzees and other great apes. Learn More Illegal Wildlife Trafficking in Canada Sometimes it feels like illegal wildlife trafficking is something that happens “elsewhere”. But the illegal wildlife trade is a profound problem on Canadian soil. It’s time Canadians talked more about it, and most importantly, took action to end it. We’ll be covering more of this issue here. Stay tuned. Support Work Like This Forever Wild is a global campaign that takes resources, staff, and support from people like you. Make a donation today to help more people keep animals #ForeverWild. Make a Donation
