Trafficking in great apes and other animals is a global criminal enterprise that’s pushing our most endangered species to the brink of extinction. And a big part of the problem? Social media.

The #ForeverWild campaign calls attention to the crisis – but importantly, it calls on social media users to be part of the solution. Social media can be a marketplace for illegal wildlife. When we “like” certain images, it can actually make that marketplace more visible, even when we think we’re supporting friendly animal content. Knowing the difference between harmful posts and helpful posts, and knowing how to report bad actors, helps limit the spread of illegal wildlife trafficking. 

Harmful Social Media and Illegal Wildlife Trafficking

Take Action

1. Take the Forever Wild Pledge

This pledge commits you to flagging harmful animal content on social media, and only liking and sharing images that protect and honour animals of all species. Join us in our fight to keep wildlife #ForeverWild.

2. Download and Share the #ForeverWild Social Pack

We all have the power to choose to spread education and awareness online. The pack includes graphics for Facebook, Twitter, and Instagram that educate your audiences about how to report harmful animal imagery. Tag @janegoodallcan to join our public campaign. Inspire action in your network!

3. Explore Our Imagery Guidelines

Sharing inappropriate images of great apes (chimpanzees, gorillas, orangutans and bonobos) impacts the welfare of these endangered species and fuels the illegal wildlife trade.

Follow our guidelines to do your part to protect chimpanzees and other great apes.


Support Work Like This

Forever Wild is a global campaign that takes resources, staff, and support from people like you. Make a donation today to help more people keep animals #ForeverWild.