What we do makes a difference.

Our founder, Dr. Jane Goodall, has famously said: “What you do makes a difference, and you have to decide what kind of difference you want to make.” We’ve been making the kind of difference we believe in for a generation. 

We use community-centred conservation to mobilize action on the convergence of three crises: biodiversity loss, climate change, and environmental inequity in Canada and in “Chimpscape” regions of Africa.

We work to inspire hope. Because where there is hope, there is action.

Our Approach

Community-Centred Conservation

In order for a conservation initiative to last, it must put the needs of people first. That’s why all our programs use an approach called “community-centred conservation”, to ensure solutions last for generations. 

Holistic Solutions

Jane’s early work with chimpanzees taught her how interconnected animals, people, and the environment truly are. That’s why all our programs address all three at the same time.

Inspiration to Action

Jane’s superpower is her ability to inspire others through storytelling. That’s why we work to share stories and information that help inspire sweeping behaviour changes in individuals and organizations.

Inspiring Hope Through Action

Where We Work

Explore a wave of action.

Explore our interactive map that chronicles our on-the-ground projects across Canada and Africa.

This map reflects the collective action of tens of thousands of JGIC community members. It represents a a grassroots movement that believes in a better world.

Upcoming Events


In-person and Online

Despite the global pandemic, we’ve been holding events across the country to spread our message and inspire our community. Visit our events page to find out how you can book an event with Jane or a JGIC staff person, or attend an event as a guest.

Check our events schedule for opportunities to attend inspirational events hosted by the Jane Goodall Institute of Canada!