What We Do What we do makes a difference. Our founder, Dr. Jane Goodall, famously said: “What you do makes a difference, and you have to decide what kind of difference you want to make.” We amplify and scale community-led actions to create a world where animals, people, and the environment thrive together. And rooted in Dr. Jane Goodall’s message of hope through action, we inspire everyone to embrace their individual power to make a difference. Our Strategy Mission and Vision Our Approach Tacare Tacare, the Jane Goodall Institute’s proven community-led approach to conservation, harnesses a powerful truth: Those with the deepest connection to endangered ecosystems are best placed to protect them. Holistic Solutions Dr. Jane’s early work with chimpanzees taught her how interconnected animals, people, and the environment truly are. That’s why all our programs address – and benefit – all three. Inspiration to Action Jane’s superpower was her ability to inspire others through storytelling. That’s why we share stories and information – to help inspire sweeping behaviour changes in individuals and organizations across the country. Learn More About Our Approach Where We Work Africa Jane’s story began in Gombe in 1960. Today, we continue to work in countries across Africa – advancing community-led conservation initiatives that benefit animals, people, and the environment. Africa Programs Canada In Canada, we’re equipping the next generation of conservation leaders with the resources they need to do what past generations were not able to: Build a more just and sustainable world. We’re also working with Indigenous partners to integrate Indigenous perspectives into everything we do. Learn More Explore a wave of action. Explore our interactive map that chronicles our on-the-ground projects across Canada and Africa. This map reflects the collective action of tens of thousands of JGIC community members. It represents a a grassroots movement that believes in a better world. Inspiring Hope Through Action
