What We Do It started with chimpanzees. But it’s become a global movement for animals, people, and the environment. What we do makes a difference. Our founder, Dr. Jane Goodall, has famously said: “What you do makes a difference, and you have to decide what kind of difference you want to make.” We’ve been making the kind of difference we believe in for a generation. We use community-centred conservation to mobilize action on the convergence of three crises: biodiversity loss, climate change, and environmental inequity in Canada and in “Chimpscape” regions of Africa. We work to inspire hope. Because where there is hope, there is action. Our New Strategy Mission and Vision Our Approach Community-Centred Conservation In order for a conservation initiative to last, it must put the needs of people first. That’s why all our programs use an approach called “community-centred conservation”, to ensure solutions last for generations. Holistic Solutions Jane’s early work with chimpanzees taught her how interconnected animals, people, and the environment truly are. That’s why all our programs address all three at the same time. Inspiration to Action Jane’s superpower is her ability to inspire others through storytelling. That’s why we work to share stories and information that help inspire sweeping behaviour changes in individuals and organizations. About Our Approach Inspiring Hope Through Action Where We Work Africa Jane’s story began in Tanzania in 1962. Today, we continue to work across “Chimpscapes” in Africa. Africa Programs Canada In Canada, we’re empowering the next generation of conservation leaders to do what previous generations couldn’t: build a more just and sustainable world. And we’re collaborating with Indigenous partners to integrate Indigenous perspectives into everything we do. Learn More
