Welcome to 10×10, where TEN TOP CHEFS are matched with TEN WORLD-CLASS PHOTOGRAPHERS to create and serve ten extraordinary pairings of food and photography.

At 10×10, each celebrity chef is paired with a world-class photographer and given a challenge: design and serve a vegan or vegetarian dish that’s inspired by one of the photographer’s prints.

You’ll be personally served these unique dishes by chefs like Afrim Pristine (Cheese Boutique), Nick Lui (DaiLo), and Amanda Ray (The Drake Devonshire) while viewing the photographs that inspired them. You’ll meet photographers like Michelle Valberg (Member of the Order of Canada) and Ami Vitale (contract photographer with National Geographic). You’ll hear the stories behind their stunning photographs, and chat with the chefs about how they dreamt up the paired dishes.

You’ll also be joined by special guest and Canadian icon Chantal Kreviazuk! And you’ll have the chance to participate in our auction, featuring the iconic prints that inspire the dishes.

This event has been designed by a committee of food and photography experts to surprise and delight guests, excite the senses, and connect us to precious parts of our world that the Jane Goodall Institute of Canada is on a mission to protect.


Toronto Reference Library, Appel Salon


May 18, 2023



*Tickets are extremely limited*

Tax receipts will be distributed after the event for an amount that the CRA deems appropriate.

Meet the Chefs (Before You Actually Meet Them)

Afrim Pristine

Afrim Pristine is the world’s youngest Maitre Fromager, owns the Cheese Boutique in Toronto, and hosted Food Network Canada’s “Cheese: A Love Story“.

Nick Liu

Chef Nick Liu is the owner and head chef of Toronto’s popular DaiLo and LoPan, and has appeared on the Food Network’s Wall of Chefs.

Amanda Ray

Amanda Ray is the executive chef for the Drake Devonshire Inn located in Prince Edward County, Ontario. She is involved in What’s on the Table in support of The Stop Community Food Centre and the Brickworks Picnic in support of Slow Food.

Jane Goodall

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Jane Goodall

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Meet the Photographers (Before You Actually Meet Them)

Michelle Vallberg

Michelle Valberg is a Nikon Ambassador and a Canadian Geographic Photographer-in-Residence. She is a Member of the Order of Canada.


Ami Vitale

Ami Vitale is a National Geographic photographer and filmmaker. Ami is the founder of Vital Impacts, which uses art to support the next generation of conservationists and environmental storytellers.

Sandy Sharkey

Sandy Sharkey has traveled over 14,000 miles by road to photograph wild horses throughout North America, and photographed the rare wild horses of Mongolia and New Zealand.

Dr. Simon Jackson

A motivational speaker and award-winning photographer, Simon Jackson is founder of the Spirit Bear Youth Coalition and as the co-founder of Nature Labs.



Viktoria Haack

Viktoria Haack is a Nikon Ambassador and multi genre photographer. She is deeply influenced and inspired by nature. Her ethos is to tread lightly; observe and search out the subtle visual story within whichever photographic genre I am working.


Deanne Fitzmaurice

Deanne Fitzmaurice is a Pulitzer Prize-winning documentary photographer and a Nikon Ambassador. She has won most of the major prizes in photojournalism – including Pictures of the Year International, AI-AP American Photography, Communication Arts, NPPA, and others. 


Jacquie Matechuk

Jacquie Matechuk has always found inspiration in the challenge of capturing the unpredictable. As an Ambassador for Canon Canada, she enjoys photographing everything from epic scenery, iconic architecture, action wildlife to extreme sports. Whatever the genre, the goal remains the same. Put your audience in the moment, set their minds free and leave their hearts full.


David duChemin

David duChemin is a humanitarian and wildlife photographer, best-selling author, and international workshop leader whose adventurous life fuels his fire to create and share. David creates powerful images that convey the hope and dignity of children, the vulnerable and the oppressed for the international NGO community.


Paul Zika

Wading waist-deep into a glacier-fed lake or chasing auroras from dusk til dawn, Paul Zika is known for an adventurous spirit that draws him to the extraordinary. Paul’s work has been featured on countless book covers and in a variety of highly regarded publications, including National Geographic, Alpinist, Maclean’s, Canadian Geographic, Islands, and Outdoor Photographer.


Special Guest: Chantal Kreviazuk

“I have been impressed with the consistency and cutting-edge strategies of JGI Canada for nearly two decades. They partner with communities in both Canada and Africa to protect chimpanzees and other endangered wildlife, support local people, and conserve the environments they share – all while connecting the dots for young people here in Canada. This kind of phenomenal vision and work deserves our deepest attention.” – Chantal Kreviazuk

Chantal is a platinum-selling, Juno award-winning artist from Winnipeg with over a billion streams. While writing her own hit albums, she’s also written for Kendrick Lamar, Britney Spears, Joe Cocker, Josh Groban and more. In 2014, she became a member of the Order of Canada.

Ticket Options

Chantal Kreviazuk’s Birthday Package

Our special guest, Chantal Kreviazuk, is turning 50 on the night of 10×10! And she’s inviting 50 special guests to join her in her dressing room for bubbly before the rest of the guests arrive.

Make your 10×10 experience even more memorable with the Chantal Kreviazuk Birthday Package.

The Chantal Kreviazuk Birthday Package is $500 and includes a Meet & Greet in Chantal’s dressing room, bubbly, and one regular ticket for the main event. Only 50 available.

Tax receipts will be distributed after the event for an amount that the CRA deems appropriate.

Signed Book Package

Bring home a momento from 10×10 with a copy of The Book of Hope, signed by our founder, Dr. Jane Goodall.

The Book of Hope is a captivating series of conversations between Dr. Goodall and Doug Abrams. They dig into the science of hope, tactics for cultivating hope in hard time, and how hope is one of our greatest tools in the fight against climate change, biodiversity loss, and environmental inequity.

The Signed Book Package includes one signed copy of The Book of Hope, and one regular ticket for $500. Only 50 available.

Tax receipts will be distributed after the event for an amount that the CRA deems appropriate.

Early Bird Tickets

Grab your Early Bird tickets before 11:59PM EST on February 22.

Early Bird tickets are available for $365 (regular price is $385).

Only 50 available.

Tax receipts will be distributed after the event for an amount that the CRA deems appropriate.

Meet the Event Committee

JGI Canada’s Event Team would be happy to connect with you about any questions about the event, or sponsorship opportunities. Please email info@janegoodall.ca to be put in touch with a member of our team.


This night would not be possible without the generosity of our incredible sponsors.