Our Vision and Mission - Jane Goodall

The Jane Goodall Institute of Canada is part of a global community conservation organization that advances the vision and work of Dr. Jane Goodall. In 1900, an estimated 1 to 2 million chimpanzees lived in the wild. Today, there are less than 350,000. We’re on a mission to save chimpanzees from extinction. Together, we can turn these numbers around. Learn more about all the things we do.

Our Vision

A healthy planet where people make compassionate choices to live sustainably and in harmony with each other, the environment and other animals.

Our Mission

To understand and protect chimpanzees, other apes and their habitats, and to work towards creating an informed and compassionate multitude who will help to create a better world for people, other animals and our shared environment.


Protecting wildlife, helping people

With 75% of all chimpanzees in Africa found in the Congo Basin, it is critical to the success of our conservation strategy to be on-the-ground in this region. The survival of great apes in this part of the world is under threat from habitat loss due primarily to mining, hunting for bushmeat, wildlife trafficking and political instability.

That’s why our biggest community-centred conservation project is in the eastern Democratic Republic of Congo (DRC) where we lead the Delivering Healthy Futures initiative.

An estimated 70,000 to 110,000 wild chimpanzees live along an important wildlife corridor between two nature reserves in the DRC, as does the highly endangered eastern lowland gorilla. This extraordinary landscape is also home to communities that rely on nearby natural resources for food and building materials. Recognizing that rapid population growth coupled with chronic impoverishment was destroying the surrounding biodiversity, JGI Canada implemented a community-led conservation effort to benefit people and animals.

Learn more about how we help the most vulnerable populations of people and wildlife.

Find out more about Dr. Jane, the woman who inspired a movement.

Learn More
Photo Credit: Fernando Turmo/JGI Congo, Andy Nelson and Michael Neugebauer.